True Squeeze Juice Co. Social AD
Project

For this ongoing personal project, I wanted to create a bold social ad for Radiant Rush, one of the signature flavors in my fictional cold-pressed juice brand, True Squeeze Co. Rather than a typical product shot, I focused on making the fruit feel alive and full of energy.

Using Blender, I built out the bottle and fruit elements, experimenting with lighting, color, and motion to match the vibrant personality of the flavor. Geometry nodes and procedural textures helped me bring it all together, resulting in a quick, scroll-stopping ad designed for Instagram and TikTok.

Team & Roles

Chris Dykes – All Creative Aspects

July 2025
Category
  • 3D Animation
  • Motion Graphics
  • Product Visualization
  • Video Editing
Tools
  • Adobe After Effects
  • Blender
  • DaVinci Resolve
True Squeeze Juice Co. Social Ad Behind-The-Scenes

To go along with the ad, I put together a quick BTS video showing how I brought Radiant Rush to life in Blender. It walks through my process—modeling, shading, and using geometry nodes to keep the fruit elements dynamic and natural. Sharing these behind-the-scenes moments not only highlights the craft but also shows how much goes into creating a polished 7-second spot.

Modeling, Geometry Nodes & Scene Setup

For the Radiant Rush ad, I built all the core elements—the bottle, watermelon, strawberries, and mint leaves—from scratch in Blender. I focused on creating realistic details without making the models overly heavy for animation.

To add life to the shot, I used geometry nodes to scatter and control the fruit pieces and water droplets. This let me fine-tune their placement and rotation while avoiding intersections, keeping the scene dynamic and clean.

Once the assets were ready, I set up the hero bottle as the center of the composition, surrounding it with the fruit and droplets to create a sense of energy and motion. Careful lighting and camera positioning tied it all together, setting the stage for the final renders.