Patients & Purpose, part of the Omnicom Health Group, approached us to create a series of social posts. One of the videos focused on Cushing’s syndrome and its impact on cortisol levels, which regulate various bodily functions. The creative team supplied us with a wide array of assets, including designs, music, and a scratch track of the voiceover. Although the brief provided minimal details about the final output, it encouraged us to explore a traditional media style. The result was a highly creative and informative short video that encourages viewers to learn more about cortisol and its effects.